Lunker City Slug-Go Soft Bait Lures, 6″ – Bubblegum

The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of this lure broke boundaries, and was the first to expose the effectiveness of imparting random action and movement into a lure. Originally developed as a Bass lure, it is now used all over the globe in both fresh and salt.