Back in 2021, the popular opinion regarding “what is a swimbait” was challenged. NLBN sought out a lure effective in both salt and fresh water; a swimbait that could be fished with no weight and would swim naturally when paused, yet could be pulled on top to create a wake without blowing out. A weedless bait capable of navigating through heavy cover and rocks, characterized by a subtle kicking action and a natural profile. Envisioning a bait that could be fished weightlessly in slack water or cast into currents with heavy-duty jig heads. A lure that simply did not exist and after three years of testing and tweaking, a new era in soft plastic Swimbaits was born in NLBN’s K-Tail.