The Benchmark for .22 Rifles – Experience the Tradition. The Ruger® 10/22® rifle is America’s favorite .22 LR rifle, with proven performance in a wide range of styles for every rimfire application. Ideally suited for informal target shooting, “plinking,” small game hunting and action-shooting events, Ruger has sold millions of 10/22 rifles since their introduction in 1964. With its legendary action and renowned reliable rotary magazine, all 10/22 rifles are sleek, perfectly balanced, rugged and superbly accurate. It looks right, feels right, shoots right and continues to perform under heavy use – inspiring the most fanatical loyalty from its owners. With proven design, legendary reliability and the modern features demanded by today’s .22 LR shooters, these firearms are priced right to make keeping tradition affordable.